3 future application markets for smart security cameras
The health, safety and security challenges facing entrepreneurs and managers in 2020 have been made abundantly clear that COVID-19 has been the catalyst for a series of investments, so as to spur the reopening of retail stores, commercial office space and public spaces. Rather than focusing specifically on opening doors, the investment needs to be a part of the sustainable solution that provides long-term value and flexibility for a variety of situations.
Apparently, intelligent security cameras connected to the Internet of Things (IoT) can help. With their ability to be flexibly configured and re-equipped with different artificial intelligence (AI)-powered video analytics applications, individual security cameras can be used for mask detection and heat mapping, while also helping to optimize facility layouts to improve sales conversions and planned stock in retail stores. In addition to security and safety applications, here are three different vertical markets that can be benefited from the increased flexibility offered by smart camera systems.
Increase sales and optimize retail store operations
Many retail stores have been looking for an application solution to help provide a safe shopping environment for customers and staff. It not only can avoid security risks, but also those posed by COVID-19. Furthermore, the same application can be used to manage store occupancy through staff counts and can also be used to better understand customer shopping habits and optimize retail store operations.
Artificial intelligence-enabled applications can streamline operations by analyzing customer behavior. By evaluating customer traffic over a period of time, managers can plan for peak times and areas, and take advantage of upselling opportunities in densely populated areas to effectively increase sales per square foot.
Object detection applications can monitor the amount of inventory on the shelves and notify staff to re-stock items before sold out. Area counter applications are also available for occupancy management and can be used to analyze interactions with specific shelves or store areas, enabling managers to better plan inventory. Combined with data from the POS system, the intelligence gathered from these cameras can be used to calculate conversion rates for specific departments of the store. These smart video devices can also analyze demographic attributes to provide a more comprehensive analysis of shoppers' profiles and behaviors.
Reduce energy consumption in commercial buildings
The basic functionality of smart video analytics is critical to managing buildings more easily and efficiently. Smart cameras can reduce the energy consumption of commercial spaces by measuring room occupancy and helping to adjust air conditioning temperature. By detecting how many people are in a place over a period of time, cameras can help control ventilation or heating as needed. This is particularly useful for office spaces where a hybrid telework/office program. This ensures that building managers can effectively control energy use based on lower occupancy rates at different times.
In addition, basic facility management and administrative functions can be assisted by smart cameras where staffing levels are concerned. Cameras can identify open work and meeting spaces with enough space to keep people at a distance, evaluate the cleanliness of each area and display the last time the area was sanitized. Moreover, they are able to identify if the lights or equipment in a conference room are always on and notify staff of items needed for the office break room.
For many people, finding a parking space is often a tedious and difficult task that can be a real test of patience. By using cameras equipped with artificial intelligence parking management applications, traffic flow can be directed by detecting available spaces or identifying parking areas that are full. They can also help control the flow of traffic during peak hours to prevent exit blockages and long waits.
In addition, these cameras can reduce or eliminate the use of parking gates and ticket machines, replacing them with LPR technology to track entry and exit times. Integration with the payment system enables a fully digital and contactless payment process, which can reduce maintenance and equipment costs and reduce the number of employees required on site.
Investing in smart surveillance cameras that can be repurposed in the future, allowing facility owners and managers across all departments to design a sustainable system that provides robust applications for multiple scenarios. Deploying this technology can optimize commercial building functions, increase sales per square foot, help with visitor management, and improve overall customer satisfaction independent of vertical applications.
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